Why the “A” in ADDIE is Your Secret Weapon

Before a single screen is storyboarded, real instructional design begins with analysis, the “A” in ADDIE. Skipping it? Big mistake. Rushing through it? Bigger mistake. This phase lays the groundwork for everything: understanding learner needs, identifying real performance gaps, and mapping out business goals that training must actually hit.

As part of our week 2 & 3 workflow, we walk through how we distilled an entire SME script into a concise, clear, and actionable Training Needs Analysis (TNA) Summary, the kind of clarity that saves time, reduces rework, and drives real learning impact.

Watch the walkthrough here: https://youtu.be/azqs9GW1BRA?si=Ra9lVjq4G61r0T1k

New to the series? Start with Week 1’s intro: (Crafting an eLearning for a Major Brand): https://www.youtube.com/watch?v=on04ZwwHSj0&t=60s

It’s a must-watch for eLearning creators, instructional designers, and educators looking to build strong portfolios, refine their pitch materials, or showcase high-level client-ready work.

If you're serious about building training that performs, don’t skip the analysis phase, master it. This series gives you the tools.