OUR DESIGN STORY
2011
CraftUXD began in 2010 as a creative studio focused on graphic design and animation. Over time, it evolved into a learning experience design brand that blends instructional strategy with bold visual storytelling and emerging technology. Today, CraftUXD creates interactive eLearning, AI-powered learning assets, custom HTML experiences, immersive VR environments, simulations, motion graphics, and multimedia training solutions designed to make workplace learning more engaging, practical, and memorable.
2015
By 2015, FOCii had begun offering multimedia and instructional design services. The first global client arrived through Elance (now Upwork), marking a shift toward digital learning. More clients followed, drawn by the studio’s ability to blend design clarity with learning outcomes. As demand grew, so did the focus, moving firmly into the world of learning experience design.
2025
In 2025, the brand officially became CraftUXD. Today, we’re a collective of designers, motion artists, and audio specialists led by Paul, delivering high-impact, interactive training. Our strength lies in merging UX principles, strong design, and instructional strategy to craft learning that’s not just effective, but memorable. That’s what makes CraftUXD a leader in this space.
