OUR DESIGN STORY
2011
CraftUXD was founded by Paul, a passionate graphic designer who began his journey in 2010 with a creative studio called FOCii. Originally focused on graphic design and animation, the business quickly became known for bold visuals and clean storytelling. What began as a solo design venture slowly expanded into motion and video work, setting the stage for something greater.
2015
By 2015, FOCii had begun offering multimedia and instructional design services. The first global client arrived through Elance (now Upwork), marking a shift toward digital learning. More clients followed, drawn by the studio’s ability to blend design clarity with learning outcomes. As demand grew, so did the focus, moving firmly into the world of learning experience design.
2025
In 2025, the brand officially became CraftUXD. Today, we’re a collective of designers, motion artists, and audio specialists led by Paul, delivering high-impact, interactive training. Our strength lies in merging UX principles, strong design, and instructional strategy to craft learning that’s not just effective, but memorable. That’s what makes CraftUXD a leader in this space.
